FOR IMMEDIATE RELEASE

Boston Equestrian Center Expands Online and In-house Operations with Launch of Exclusive Tack Line and Cavalier Club

Oxford, Mass.-8/11/03-The Boston Equestrian Center (BEC), Boston's premier equestrian training center, today announced the launch of its own line of tack and equestrian gear, St. George Tack. Available online at www.stgeorgetack.com, the line was created by BEC's chief executive and professional horseman, Jamal Jadidi. BEC also announced today the grand opening of its onsite "Cavalier Club," built exclusively for clientele to view lessons, relax, purchase last-minute gear or conduct business through complimentary Internet terminals.

Jamal Jadidi has been a professional equestrian for 30 years. Through his extensive network in Europe and Morocco, he has developed a worldwide team able to custom-design saddles and bridles with the promise of delivery in just two weeks - all made with the finest leather, guaranteeing the suppleness and durability required for the sport. A wide-variety of Boston Equestrian apparel including hats, windbreakers, coats and backpacks will also be available online. The Cavalier Club is an extension of the ambience and atmosphere that the Boston Equestrian Center thrives on. A converted hay loft, designed by local Boston artist Walt Lundquist, the Club combines inlaid pine in varied geometrical patterns with numerous floor-to-ceiling windows showcasing the horses in the in-door ring below and the farm outside.

Boston Equestrian Center's roots began in 1992, teaching hundreds of New Englanders the joys of riding horses. Over the years, the Center evolved into a place where athletes, hungering for a new thrill, could compete throughout New England and even escape the harsh winters to compete in West Palm Beach each January. Recognizing that its athletes needed better, stronger horses, the Center began the the importation of the Selle Francais breed in1998. Boston Equestrian Center continues to offer the widest selection of horses for every age and level of rider - from beginners through professionals on the show jumping circuit.

Jamal Jadidi Matches Horse with Riders at Every Level

Jamal Jadidi and his staff can teach anyone to ride and ride well. Jamal is also known as a cupid of sorts - matching students to the horse that becomes their teammate, their companion and more than anything, a welcome break from the rat race. Those clients too entrenched in their careers or families to compete in the riding circuit that travels from Canada to Florida, take solace in a program developed to keep them challenged.

The Boston Equestrian Center also offers BEC Horse Transport, which provides a fleet of trucks and trailers available to clients for weekly hunts or cross-country events. On any weekend BEC riders can be seen galloping down Sandy Neck Beach with the ocean breeze blowing away the work week's stresses or blissfully cantering along the many trails in New England's finest nature preserves. A client calls with news of a fabulous 5 day weather forecast or the dates of peak fall foliage and BEC Horse Transport is at their beck and call.

BEC at Upcoming Boston Competitions

The Boston Equestrian Center is a competitor and corporate sponsor of the Fidelity Jumper Classic, taking place September 3-7 in South Hamilton, Mass., as well as the Marshall & Sterling National Indoor Finals September 17-21 in Worcester, Mass. Both events will feature previews of BEC products and the new line of tack. The Center will also hold a grand opening party for the Cavalier Club at its grounds in Oxford, Mass. on September 27 from 9:00 a.m. - 5 p.m. All ahtletes and their families are invited to attend.

"The introduction of our new line of gear and tack, as well as the opening of the Cavalier Club, is indicitive of the kind of atmosphere we're trying to create at Boston Equestrian Center - a true combination of quality, comfort and class," said Jamal Jadidi, president and chief executive, Boston Equestrian Center. "If you are an athlete who works hard all week to enjoy the finer things in life, come meet similar individuals. If you can't make the opening in person visit us online at www.stgeorgetack.com and enjoy a 10 percent discount on purchases."

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